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's most popular. we redesigned her website too. she's using google analytics now and shifted advertising to sites which pay off. and erica signed up for an online booking system we recommended. she now spends less time on the phone and more time running her business. it also helped her experiment with different rates for different times of the year and gauge specific room popularity. all of this has results in an increase in bookings. >>> it's time now to answer some of your business questions. jeffrey and mike are with us once again. the first one is a question about marketing your business. >> since i purchased this franchise, i've been bombarded from numerous companies promoting their marketing our services. how do you pick a good marketing company? >> well, the first question is do you pick a marketing company, right? and then how. >> yeah, i think you can and you should but you ask for referrals. most people ask for referrals. of course you given the three best. give your oldest, your newest, and someone who didn't. >> this guy's in the franchise. maybe you should go to the franchis
alone, out trafficked. google plus, linked in and youtube since january, which is amazing. >> wow. the last stop on the "your business" makeover express was meeting with me to talk through their homework and get some answers to the big picture question the team asked earlier in the week. first, the name. denise suggested they change from "fancy new york" to nato new york or house of nato. >> we decided not to change the name. we feel very strongly that girls don't shop by brand name. >> our name would have been irrelevant to put into the logo itself. however, it's not to say that we shouldn't tweak the game. it will be changing from fancy new york to fancy bridal. >> we broke it down to who are the best-selling stores. out of the 22 stores, there are five of five of them that do th best work and do the best business that we pay no attention to. and they're going to be our focus. >> and manufacturing, how did it go? >> amazing. really, really amazing. so the sample that we saw to the die we brought two additional samples to the manufacturer. and immediately, right off the bat, she'
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